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Home Services · Pool & Spa

Be the builder homeowners already imagine in the backyard.

Smart TV advertising for pool builders and service companies that want serious buyers — not weekend window-shoppers.

Sample Commercial

See What Your Pool & Spa Commercial Could Look Like

A real example of the kind of attention-grabbing spot we build for pool & spa brands.

Empty backyard with tape outline of future pool
The Problem

A $90K decision shouldn't start with a Google ad.

Pool buyers spend nine months thinking before they ever fill out a form. By the time they reach out, they've already mentally chosen a builder — usually the one whose name they kept seeing. If that's not you, you're a price-shop quote. And in a category where margins live or die on close rate, that's the difference between a strong year and a brutal one.

Our Approach

We stay in the backyard conversation for nine straight months.

EnerWay puts your pool company on premium streaming TV — in the high-equity neighborhoods where pools actually get built — long before the buyer is ready. So when they finally decide, you're not a quote. You're the call.

  • High-equity ZIP targeting

    Only neighborhoods where backyard size, equity, and HHI support a real build budget.

  • 9-month brand stack

    Continuous presence through the long consideration cycle — not a one-month burst.

  • Service & retail layer

    Same plan can drive weekly service contracts and retail traffic in off-season months.

Pool construction crew finishing tile work
The Numbers
$94K
Average build ticket
38%
Close rate on TV-sourced leads
90 days
From launch to first signed builds
Audiences we activate

We target the households that actually convert.

Homes with backyard 0.25+ acre$150K+ household incomeOwners 35–655+ years in homeWarm-climate metros

Own pool in your market for the next nine months.

Limited to one pool builder per metro. Lock it in before peak season planning starts.

Book Strategy Call

Limited partners per market & category